About Us
Our team has been selling products & services to Retailers for over 100 combined years, setting sales & profit records while leading sales teams for iconic Brands such as Samsung, Therabody, Frigidaire, Panasonic, Progressive Leasing and IRI (now Circana). We are widely regarded as an experts in solving business puzzles with Retailer partners, across many different classes of trade, categories of products & services. CEO & Founder Darryl Cole has assembled a team of experts from his vast network, who organizations can now leverage to achieve their B2B Retail Sales goals.
Our approach is focused on understanding your needs and providing practical solutions. V2R can help your business improve the existing portfolio, help D2C manufacturers expand into retail, or support Service & Financial Companies with efforts to grow their Retailer base. From personalized consultations to hands-on assistance, Vendors 2 Retailers is here to help your organization optimize & grow within existing retail partners, and guide & support efforts to onboard new ones.